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Link Shortener with UTM Builder

Create trackable short links with UTM parameters for accurate campaign attribution.

Campaign Parameters (Optional)

Use to differentiate between similar links in the same campaign.

Why Use UTM Parameters?

UTM (Urchin Tracking Module) parameters help you track the performance of your marketing campaigns across different platforms. They tell you exactly where your traffic and conversions are coming from.

Standard UTM parameters:

  • utm_source: Where the traffic comes from (google, facebook, newsletter)
  • utm_medium: The marketing channel (cpc, email, social)
  • utm_campaign: The specific campaign name
  • utm_term: Paid search keywords
  • utm_content: A/B testing variations