Estimate how many conversions you can expect based on your traffic and offer characteristics.
| Traffic Source | Avg. Conversion Rate | Notes |
|---|---|---|
| Email Marketing | 3-5% | Warm audience, high intent |
| Organic Search | 2-4% | Intent-driven traffic |
| Referral | 2-3% | Trusted recommendations |
| Paid Advertising | 1-2% | Broad targeting, varying intent |
| Social Media | 0.5-1.5% | Discovery, lower intent |